BC Tourism Sustainability Network
Client:
Destination BC & BC Regional Tourism Secretariat
Sector:
Tourism, Sustainability, Climate Adaptation, Business Support
Services Provided:
Design and launch of a province-wide sustainable tourism support program.
Management of program delivery team, expert-led advisory services, and educational offerings, like webinars, workshops, and microlearning modules.
Coordination of partnerships with industry, Indigenous, and regional stakeholders.
Creation of tools and program assets targets to support climate adaptation and sustainable tourism practices across the province.
Delivery of strategic insights and project impact reports to support long-term planning.
What We Did:
Lauren played a key role in designing and delivering the BC Tourism Sustainability Network (BCTSN) over three consecutive program intakes between 2023 and 2025. Built as a sector-wide collaboration, the BCTSN supported tourism businesses across BC in advancing their climate adaptation, sustainability, and regenerative practices. Lauren worked alongside advisors, partners, and sector leaders to ensure the program remained responsive, actionable, and rooted in real-world business needs.
Why It Mattered:
BC’s tourism economy is deeply connected to its environment, and sustainability and climate adaptation are no longer optional; they are essential and time-sensitive. The BCTSN leveraged the success and learnings of the BC Tourism Resiliency Network to create space for tourism operators to engage in this work meaningfully, with accessible tools, trusted support, and a collaborative network. The project helped build long-term resilience while responding to the urgent need for climate action across BC.
Lauren's Role:
Lauren served as a program designer and lead project manager across all program years. Their work spanned program development, stakeholder relations, team coordination, marketing and province-wide outreach to ensure tourism operators could easily and effectively engage with the program.
Impact:
350+ businesses supported with tailored sustainability and climate adaptation guidance
Lessons & Insights:
Tourism businesses are ready to embrace sustainability and climate adaptation initiatives, but need support, practical tools, and real conversations to get started. The BCTSN showed that when you build support programs with care and collaboration, the industry responds with action.
“Lauren is highly skilled at coordinating diverse partners, managing timelines, and translating strategic goals into actionable steps that benefit all involved. Her structured yet collaborative approach has given partners the tools and information they need to support stakeholders in our regions. Thanks to Lauren’s leadership, the BC Tourism Sustainability Network projects stayed on track but also created lasting value for Northern BC’s tourism sector.”
— Jennifer Moore, Business Resiliency Specialist and BCTSN lead for Northern BC Tourism Association
