Inclusive Destination Development
Building welcoming, accessible, and sustainable tourism experiences.
Lauren Semple helps destinations, DMO teams, and tourism businesses show up better for their communities and visitors. Whether you're looking to improve access, increase representation, or become Rainbow Registered, Lauren brings hands-on experience, strategic insight, and a deep understanding of what inclusive tourism really looks like.
Working across urban and rural contexts, Lauren has helped shape inclusive tourism strategies across British Columbia, supporting everything from community partnerships and research to inclusion audits, training and accreditation. Their approach is grounded in collaboration, authenticity, and care.
What’s Included
Destination Readiness & Audits
Assess your team, operations, visitor experience, marketing, virtual and physical spaces with an inclusion lens.
Community & Visitor Research
Lauren leads meaningful research projects like the 2SLGBTQIA+ Experience Survey, helping destinations better understand the needs of queer and trans residents and visitors.
Partnership Development
Build stronger relationships with queer, trans and disabled communities through intentional collaboration and meaningful engagement.
Inclusive Marketing & Talent Management
Tell a richer, more authentic story. Lauren supports inclusive content strategy, talent casting, and campaign development, with a focus on 2SLGBTQIA+, disabled, BIPOC, and age-diverse representation. On-site, they provide talent direction and work closely with creatives, operators, and staff to ensure every shoot is smooth, respectful, and aligned with your brand values.
Training for Tourism Teams
From front-line staff to leadership, Lauren provides hands-on training in diversity, inclusion, 2SLGBTQIA+ allyship and accessibility, designed for the tourism industry.
Rainbow Registered Accreditation Support
From policy alignment to team training, Lauren helps tourism businesses meet the criteria for this national 2SLGBTQ+ inclusion certification.
Who This Is For
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Destination marketing organizations (DMOs)
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Tourism operators and business associations
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Municipal tourism staff and planners
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Hotels, attractions, and tourism-focused nonprofits
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Anyone ready to make tourism more inclusive
What Lauren’s Clients Say
“Lauren blends sharp strategy with genuine care for people. Over five years of collaborating on inclusive destination development, she helped us engage the community with empathy, attract the right partners, and turn big goals into practical, measurable outcomes. I recommend Lauren without hesitation; she elevates both the work and the teams who do it. I am always proud of the outcomes we have achieved and look forward to our annual planning sessions.”
— Carly Pereboom, CEO, Tourism Nanaimo
"Lauren’s guidance has been transformative for our team. Her training and audits helped us build a stronger, more inclusive foundation - turning good intentions into lasting impact."
— Allen Reed, CPHR, Eagle Wing Whale & Wildlife Watching
“We care deeply about creating a truly welcoming environment for everyone, and working with Lauren has been invaluable in making that happen. Her guidance on sourcing local models from the 2SLGBTQIA+ and BIPOC communities and leading our photo and video shoots ensured our marketing materials were authentically inclusive, not tokenistic.
The annual DEI staff training she provides has become an essential part of our seasonal onboarding. Each year, our team leaves with a stronger understanding of how to respectfully navigate sensitive situations, avoid unintentional harm, and create an environment where every guest and team member feels welcome, safe and valued.
We would 100% recommend Lauren’s work to any tourism operator. It strengthens your team, improves guest experiences, and makes your business more welcoming and vibrant for everyone”
— Stephen Gabrysh, Owner/Operator, Campbell River Whale Watching and Adventure Tours
Serving clients across Vancouver Island, British Columbia, and beyond.
Queer- and disability-led perspective.
Grounded in lived experience.
Ready to make your destination more inclusive?
Let's talk accessible, equitable and welcoming ways forward!
Working With the Best Clients
Join Lauren’s Inclusive Tourism Talent Network
Are you a queer, trans, disabled, Indigenous, racialized, fat, elder, or otherwise underrepresented person interested in being part of inclusive tourism campaigns?
I’m building a growing talent network for photo and video shoots happening across communities in what’s currently known as Canada, and I’d love to include you.